The following points highlight the four main examples of value chain analysis. The examples are: 1. Value Chain, Tomato Ketchup Industry 2. Value Chain, 30 GB Version of Apple's Fifth-Generation IPod 3. Value Chain, Pharmaceutical Industry 4. Value Chain, Book Publishing Industry. Example # 1. Value Chain, Tomato Ketchup Industry: Let us take a simple example of tomato ketchup industry. [...]
In this article we will discuss about the Value Chain:- 1. Meaning of Value Chain Analysis 2. Steps in Value Chain Analysis 3. Linking to Competitive Advantages 4. Assessing Competitive Advantage 5. Problems. Contents: Meaning of Value Chain Steps in Value Chain Analysis Linking Value Chain Analysis to Competitive Advantages Value Chain Analysis for Assessing Competitive Advantage Problems of Value [...]
Porter identified the 'value chain' as a means of analysing an organisation’s strategically relevant activities in order to understand the behaviour of costs. Competitive advantage comes from carrying out those activities in a more cost effective way than ones competitors. M. Porter (in Competitive Advantage, 1985) breaks the Value Chain (VC) model into two distinctive types: these being primary and [...]