10 Important Factors Affecting Goodwill | Business

The main factors affecting the goodwill are as follows:-  1. Suitable Location of the Business 2. Managerial Skill 3. Nature of Business 4. Risk in Business 5. Favourable Contracts 6. Trend in the Profit 7. Possession of Patent and Trade Marks 8. Capital 9. Government Patronage 10. Other Factors. Factor # 1. Suitable Location of the Business: The place or [...]