CRM is not only about building relations but also it is more than that. It is a programme, a process, a set of strategies and a system which highly focuses upon increasing and maintaining the loyalty of the consumer which in turn make customers brand advocates. CRM is the process of attracting potential customers, retaining existing customers, and developing healthy [...]
Everything you need to know about the factors affecting capital structure decisions of a company. The capital structure of a company is a particular combination of debt, equity and other sources of finance that it uses to fund its long-term asset. The key division in capital structure is between debt and equity, the proportion of debt funding is measured by [...]
Everything you need to know about the types of dividend policy. Dividend policy is one the essential components of financial management, the profits earned by business organizations are either distributed to shareholders are retained by the business or in some cases it is partly retained and partly distributed. Dividend policy is concerned with a firm's decision on pay out earnings [...]