CRM is not only about building relations but also it is more than that. It is a programme, a process, a set of strategies and a system which highly focuses upon increasing and maintaining the loyalty of the consumer which in turn make customers brand advocates. CRM is the process of attracting potential customers, retaining existing customers, and developing healthy [...]
Everything you need to know about the factors affecting capital structure decisions of a company. The capital structure of a company is a particular combination of debt, equity and other sources of finance that it uses to fund its long-term asset. The key division in capital structure is between debt and equity, the proportion of debt funding is measured by [...]
Everything you need to know about the determinants of dividend policy. Dividend policy determines the allocation of earnings payable to shareholders and earnings to be retained. As such, the policy framed by the management regarding the distribution of earnings to the shareholders as dividend is known as dividend policy. It is not related to dividend payable only in a specific [...]