Tag Archives | Distribution Channels

Distribution Channels: Meaning, Functions, Factors, Types, Choice and Selection

Distribution channel can be defined as the passage of goods or services from the producers or providers to the target customers through a plethora of modes or channels. In other words, flow of goods from producers to consumers is called the channels of distribution. The distribution channel is the movement of goods and services, between the point of production and [...]

By |2019-11-11T12:14:48+00:00November 11, 2019|Marketing|Comments Off on Distribution Channels: Meaning, Functions, Factors, Types, Choice and Selection

Channels of Distribution in Marketing: 3 Channels

This article throws light upon the three channels of distribution in marketing. The channels are: 1. Consumer Goods 2. Industrial Goods: Marketing Channels 3. Exportable Products.  Marketing: Distribution Channel # 1. Consumer Goods: Let us consider the types of channels that exist in our country: Type A: Manufacturer → Consumer Type B: Manufacturer → Retailer → Consumer Type C: Manufacturer [...]

By |2016-06-14T08:46:52+00:00June 14, 2016|Management Audit|Comments Off on Channels of Distribution in Marketing: 3 Channels
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