The term Marketing Environment refers to the market surroundings which affect the decisions related to the marketing activities and strategies. “Marketing Environment can be defined as various internal (Micro) and external (Macro) factors under which marketing functions take place.” According to Philip Kotler, “marketing environment refers to “external factors and forces that affect the company’s […]
Marketing Environment
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Rural Marketing
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Rural marketing involves the process of developing, pricing, promoting, distributing rural specific product and a service leading to exchange between rural and urban market which satisfies consumer demand and also achieves organizational objectives. The Indian rural market with its vast size and demand base offers a huge opportunity that MNCs cannot afford to ignore. With […]
Service Marketing
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The service marketing is of competitive nature as the identical services are offered by many individuals and agencies. Thus, managing the pace of delivery of the services is the critical issue and requires dynamism in building the competitive strategies for establishing the credentials of the brand in particular. The process of services marketing includes the […]