Archive | Management Audit

Management Audit: Meaning and Objective | Auditing

In this article we will discuss about:- 1. Meaning of Management Audit 2. Objective of Management Audit 3. Scope 4. Weaknesses. Meaning of Management Audit: “Management audit can be defined as an objective and independent appraisal of the effectiveness of managers and the effectiveness of the corporate structure in the achievement of company objectives and […]

Management Audit: Definition, Meaning and Fundamental Concepts

After reading this article you will learn about Management Audit:- 1. Definition of Management Audit 2. Meaning & Concept of Management Audit 3. Fundamental Concepts 4. Scope and Process. Definition of Management Audit: There is no general agreement as to the precise meaning of the term: Management Audit…… The term has been defined differently by […]

Management Auditor: Qualities and Functions

After reading this article you will learn about Management Auditor:- 1. Qualities of a Management Auditor 2. Functions of a Management Auditor. Qualities of a Management Auditor: A management auditor should have the following specific qualities: (i) Ability to understand and gauge business problems. (ii) General understanding of the organisation. (iii) Expert knowledge on the […]

Questionnaire on ‘Consumer Services’

This article throws light upon the four main types of questionnaire on ‘Consumer Services’. The types are: 1. Products-Related Policies and Practices 2. Customer Relationship 3. General 4. Overall Review. Questionnaire on ‘Consumer Services’: Type # 1. Products-Related Policies and Practices: (a) Do the products manufactured meet the needs of the customers of: i. Different […]

Research and Development Activities (R & D)

After reading this article you will learn about Research and Development Activities (R & D):- 1. Features of Research and Development Activity 2. Appraisal and Evaluation of Research and Development Activities. Features of Research and Development Activity: Research and Development constitute, fundamentally, two important phases of pre-production activity. The former is a planned experiment to […]

Marketing Channels Strategy and Effectiveness Study

After reading this article you will learn about the Marketing Channels Strategy and Effectiveness Study. (1) A manufacturing firm should develop its strategy of the channels of distribution having regard to: (a) Marketing strategy, (b) Competition, (c) Nature of products, (d) Nature of customer/market, (e) Competitors’ strategy, (f) Character of business environment, (g) Characteristics of […]

Distribution Function: Factors and Questionnaires

After reading this article you will learn about Distribution Function:- 1. Factors Guiding Distribution Function 2. Questionnaires—Distribution Policies. Factors Guiding Distribution Function: For evaluation of distribution function in a large manufacturing organisation, the following key points (or elements) should be considered: 1. Customer service goals and objectives—drawing inventories through the procure­ment, production, and distribution processes. […]

Channels of Distribution in Marketing: 3 Channels

This article throws light upon the three channels of distribution in marketing. The channels are: 1. Consumer Goods 2. Industrial Goods: Marketing Channels 3. Exportable Products.  Marketing: Distribution Channel # 1. Consumer Goods: Let us consider the types of channels that exist in our country: Type A: Manufacturer → Consumer Type B: Manufacturer → Retailer […]

Organisation Development: Concept and Characteristics

After reading this article you will learn about Organisation Development:- 1. Concept and Scope of Organisation Development 2. Organisation Development Characteristics 3. Components. Concept and Scope of Organisation Development: The concept of organisation development and its audit is still an emerging field. According to Keith Davis, “Organisation development (OD) is an educational strategy which focuses […]

3 Main Stages of Strategy Audit Programme

This article throws light upon the three main stages of Strategy Audit Programme. The Stages are: 1. Diagnosis 2. Focused Analysis 3. Recommendations. Strategy Audit Programme: Stage # 1 Diagnosis: It includes the following: (i) Reviewing key documents, such as: Strategic plan, Business or Operational plan, Organisational details, Major Policies affecting matters, such as resources […]

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