Tag Archives | Marketing

Channels of Distribution in Marketing: 3 Channels

This article throws light upon the three channels of distribution in marketing. The channels are: 1. Consumer Goods 2. Industrial Goods: Marketing Channels 3. Exportable Products.  Marketing: Distribution Channel # 1. Consumer Goods: Let us consider the types of channels that exist in our country: Type A: Manufacturer → Consumer Type B: Manufacturer → Retailer […]

Marketing Audit: Concept and Steps

After reading this article you will learn about Marketing Audit:- 1. Concept of Marketing Audit 2. Steps Involved in Marketing Audit. Concept of Marketing Audit: Marketing as a discipline is a critical component covering two broad aspects: marketing functions and marketing policies. The first aspect covers all those efforts and activities which are necessary for […]

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