Rural marketing involves the process of developing, pricing, promoting, distributing rural specific product and a service leading to exchange between rural and urban market which satisfies consumer demand and also achieves organizational objectives. The Indian rural market with its vast size and demand base offers a huge opportunity that MNCs cannot afford to ignore. With 128 million households, the rural [...]
The service marketing is of competitive nature as the identical services are offered by many individuals and agencies. Thus, managing the pace of delivery of the services is the critical issue and requires dynamism in building the competitive strategies for establishing the credentials of the brand in particular. The process of services marketing includes the stages from its designing to [...]
Branding is the practice of giving a specified name to a product or group of products of one seller. It is the process of finding and fixing the means of identification of a product. Branding is the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent [...]