Learn about the Herzberg theory of motivation. Herzberg Theory of Motivation Herzberg Theory of Motivation In the late 1950s, Frederick Herzberg had conducted a study on motivation. The study has developed a theory of work-motivation. This theory has broad implications for management in the effective utilisation of human resources. So, this theory is known as Herzberg Motivation theory of needs. [...]
Studies on motivation are the most popular in sales force motivation literature. Many authors have tried to develop theories of motivation as an explanation of human motivation. These theories are concerned with the type of incentives or goals that salespeople strive to attain in order to be satisfied and perform well. Process theories help in understanding the underlying psychological processes [...]
Motivation is an act of energising and activising the people to satisfy their needs. If their energies are channelised then it is going to satisfy their needs, human needs and social needs. Social needs if satisfied leads to a safe conclusion that the objectives are being achieved. Robert Dubin has defined—"Motivation as something that moves the person to action and [...]